What does 'Share of Voice' mean in AI search and how do I measure it?

Unlike traditional SEO where you either rank #1 or you don't, AI answers vary. Ask the same question 10 times and you might get your brand mentioned 4 times (40% Share of Voice). To measure it, you need to: query AI platforms (ChatGPT, Gemini, Perplexity) with your target questions multiple times, track how often your brand appears in responses, calculate the percentage across all runs and question variants, and monitor this over time. AEO tracking tools like Scenair automate this process and give you a dashboard with your Share of Voice across the major AI platforms, updated weekly or daily. Share of Voice is becoming the primary KPI for AI visibility, similar to how ranking position is the primary KPI for traditional SEO.