How should I optimize my help center so AI chatbots cite it when answering questions about my product?

First, move your help center from a subdomain (help.yoursite.com) to a subdirectory (yoursite.com/help). Subdirectories inherit your domain authority and get crawled more effectively by both search engines and AI. Second, cross-link aggressively between help articles. AI uses link structure to understand relationships between topics. Third, fill in the longtail: your help center probably covers common questions but misses the obscure use cases. Look at what questions your sales and support teams get asked, and create help articles for every single one. Even if only 5 people ask. These ultra-specific answers are exactly what AI excels at surfacing. Fourth, add schema markup (FAQ schema, HowTo schema) to help AI parse your content. Finally, open it up to community contributions to naturally expand coverage.