How do I audit a client's AI visibility before pitching AEO services?

Here's the 5-step process: (1) List 10-20 queries your prospect's customers would ask AI to find a tool in their category. Start with 'best [category] for [ICP],' '[category] vs [competitor],' 'recommend a [category] tool,' and category-specific pain point questions. (2) Run each query 3-5 times across ChatGPT, Gemini, and Perplexity (answers vary per run, so you need multiple data points). (3) Track how many runs mention the client vs. how many mention each competitor. Calculate Share of Voice as a percentage. (4) Identify the top 3 competitors that appear most frequently and the specific content sources the AI cites (Reddit threads, G2 reviews, comparison blogs). (5) Package findings into a 1-page visual report. Tools like Scenair automate steps 2-4, which lets you run free audits at scale for prospecting. The audit itself becomes the pitch. The client sees the data, understands the gap, and asks how you fix it.